Wednesday, March 07, 2007

Obviously, the network veeps are reading.

Thank you, faithful reader "A", for this brilliant gem of information:

NEW YORK (AP) -- Those Geico "cavemen" shouldn't be so upset after all -- they may get their own television series.
ABC said Friday it had ordered a pilot for a comedy, tentatively titled "Cavemen," that features the characters used in a series of ads by the insurance company.
In the ads, cavemen appear insulted by a Geico pitchman's claim that the company's Web site is so easy to use that "even a caveman can do it."
The potential series, one of 14 pilots that will be produced by Touchstone Television this spring, features the cavemen as they "struggle with prejudice on a daily basis as they strive to live the lives of normal thirty-somethings in 2007 Atlanta."
It's unusual for characters from an advertising campaign to move into shows of their own, but not unprecedented. The CBS comedy "Baby Bob" featured a talking baby that had been used in several advertisements, according to Daily Variety.
The advertising copywriter who helped create the "cavemen" ads is writing the pilot, the studio said.
A pilot order is no guarantee a show will make it on the air; in fact, the majority of pilots don't make it that far.

1 comment:

Anonymous said...

OK, so i get it, they are cavemen. They have evolved enough to use cell phones, talk to a therapist and even use witty scarcasam, but not enough to shave and see a dentist?? PLEASE! this show is over before it starts. - A